PromoTurismo FVG is the regional tourism board of Friuli Venezia Giulia. It coordinates the strategic planning, promotion and management of the regional tourism offer. In collaboration with institutions and local operators, it valorises the natural, cultural and wine-and-food excellence of the territory, promoting models of sustainable and widespread tourism in a European key.
Valorisation of the Romea Strata in Friuli Venezia Giulia
Through the regional call for Enhancement and Promotion of the Walking Routes of Friuli Venezia Giulia, the Romea Strata collaborates each year with PromoTurismo FVG to develop and promote the Friulian section of the route. Thanks to this support, the project carries out structural maintenance and improvement – from renewing signposts to monitoring the route’s condition – as well as targeted communication and marketing actions. Promotional materials, maps and storytelling campaigns present the Romea Strata as a cultural and spiritual journey that connects territories, communities and local heritage.
