{"id":10734,"date":"2026-06-11T14:29:18","date_gmt":"2026-06-11T12:29:18","guid":{"rendered":"https:\/\/www.romeastrata.org\/?p=10734"},"modified":"2026-06-16T09:17:39","modified_gmt":"2026-06-16T07:17:39","slug":"smartways-project-romea-strata","status":"publish","type":"post","link":"https:\/\/www.romeastrata.org\/en\/2026\/06\/11\/smartways-project-romea-strata\/","title":{"rendered":"Romea Strata leads the new european project SMARTWAYS to enhance historic routes"},"content":{"rendered":"\n<p>The <strong>Romea Strata <strong>European<\/strong> Association (AERS)<\/strong> is thrilled to announce the kick-off of <strong>SMARTWAYS<\/strong> (<em>Smart Cultural Heritage Resources for Destination Management along Historic Routes<\/em>), a project designed to strengthen the digitalization enhancing the cultural heritage along historic pathways.<\/p>\n\n\n\n<p>The one-year project is funded by the cascade funds of the Horizon Europe project <strong>Echoes, European Collaborative Cloud for Cultural Heritage <\/strong>(Grant Agreement No. 101157364) with the participation of\u00a0<strong>AEVF Associazione Europea Vie Francigene<\/strong>,\u00a0<strong>GVAM Guias Interactivas SL<\/strong>,\u00a0<strong>ARGE Pilgern in K\u00e4rnten<\/strong>\u00a0and\u00a0<strong>\u00a0Turaida Museum Reserve<\/strong>.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Digital innovation for slow tourism<\/mark><\/strong><\/p>\n\n\n\n<p>As Lead Partner, AERS will drive the implementation of SMARTWAYS with a clear objective: to digitalize the cultural heritage along specific sections of the <strong>Romea Strata<\/strong> and the<a href=\"https:\/\/www.viefrancigene.org\/it\/home\"> <strong>Via Francigena<\/strong><\/a>. By making this data accessible, interoperable, and reusable, the initiative aims to stimulate sustainable and mindful cultural tourism while offering personalized experiences to both pilgrims and tourists.<\/p>\n\n\n\n<p>The beating heart of the initiative is the immense data asset already developed within the previous project, <strong><a href=\"https:\/\/rurallure.eu\/\">rurAllure<\/a><\/strong>: thousands of geolocated points of interest rich in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>in-depth historical information<\/li>\n\n\n\n<li>multimedia content<\/li>\n\n\n\n<li>thematic narratives<\/li>\n\n\n\n<li>references to both the tangible and intangible heritage of the regions crossed.<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Open and accessible data: the FAIR principles<\/mark><\/strong><\/p>\n\n\n\n<p>SMARTWAYS will transform this valuable dataset into an advanced digital resource, perfectly aligned with the <strong>FAIR principles<\/strong> (<em>Findable, Accessible, Interoperable, Reusable<\/em>) and integrated with European standards for digital cultural heritage.<\/p>\n\n\n\n<p>Through professional data processing by skilled technicians, the data will become easily accessible and reusable, ensuring its long-term availability across diverse platforms and creating a massive, publicly open digital library for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Destination managers,<\/li>\n\n\n\n<li>Travel designers and tour operators,<\/li>\n\n\n\n<li>Cultural institutions and digital platforms.<\/li>\n<\/ul>\n\n\n\n<p><strong>The Impact on the Territory. <\/strong>Through this enhancement process, SMARTWAYS will drive the creation of practical tools for pilgrims and tourists: interactive web maps, guided digital itineraries, and storytelling paths designed to accompany travelers on a journey of discovery through lesser-known places that are extraordinarily rich in history, culture, and identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Romea Strata European Association (AERS) is thrilled to announce the kick-off of SMARTWAYS (Smart Cultural Heritage Resources for Destination Management along Historic Routes), a project designed to strengthen the digitalization enhancing the cultural heritage along historic pathways. The one-year project is funded by the cascade funds of the Horizon Europe project Echoes, European Collaborative [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,93],"tags":[],"class_list":["post-10734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMARTWAYS Project | Digital Innovation for Historic Routes<\/title>\n<meta name=\"description\" content=\"The SMARTWAYS Project enhances cultural heritage along the cultural routes a through digital tools, open data and sustainable tourism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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